Trade fair highlight 21. August 2026
Sample panels in the trade show luggage: ROWA Masterbatch presents the trend colors for 2027
The 2027 trend color palette combines natural shades with expressive accents and speaks to change, optimism, and the desire for balance. ROWA Masterbatch will present the future highlight colors at FAKUMA and offers a sneak peek here:
Luminous Blue: Anyone seeking balance will find a powerful color companion in the trend color Luminous Blue: This deep, luminous shade of blue strikes a balance between relaxed clarity and electrifying energy.
Energy Orange: This shade evokes that vacation feeling! The vibrant, dynamic color Energy Orange transports you to a beach where you’re standing barefoot, watching the sun slowly set. The blend of fiery red and warm yellow embodies vitality, openness, and change.
Pop Pink: Speaking of accents, this trend color is also perfect for making a statement: Pop Pink is an expressive, playful shade of pink that, in color psychology, symbolizes joie de vivre and self-confidence.
Meadowland Green: The trend color Meadowland Green evokes images of fresh grass and unspoiled nature. The shade embodies relaxation and spirituality and will be found, among other places, wherever freshness, well-being, and wellness are key.
Clay: Named after the English word for clay, the color “Clay” is a natural earth tone that falls somewhere between beige, ochre, and a soft taupe; it resembles the color of terracotta but offers even more warmth and depth.
Russet Brown: The final trend color we’re presenting to you for 2027 is also heavily inspired by nature: Russet Brown is a medium-dark, warm brown with distinct hints of red and orange.
In cooperation with the effect pigment manufacturer KUNCAI, ROWA Masterbatch has—as in previous years—developed extraordinary interpretations based on the color trends from Coloro and WGSN, resulting in fascinating effect variations in addition to the solid shades.
Luminous Blue: Anyone seeking balance will find a powerful color companion in the trend color Luminous Blue: This deep, luminous shade of blue strikes a balance between relaxed clarity and electrifying energy.
Energy Orange: This shade evokes that vacation feeling! The vibrant, dynamic color Energy Orange transports you to a beach where you’re standing barefoot, watching the sun slowly set. The blend of fiery red and warm yellow embodies vitality, openness, and change.
Pop Pink: Speaking of accents, this trend color is also perfect for making a statement: Pop Pink is an expressive, playful shade of pink that, in color psychology, symbolizes joie de vivre and self-confidence.
Meadowland Green: The trend color Meadowland Green evokes images of fresh grass and unspoiled nature. The shade embodies relaxation and spirituality and will be found, among other places, wherever freshness, well-being, and wellness are key.
Clay: Named after the English word for clay, the color “Clay” is a natural earth tone that falls somewhere between beige, ochre, and a soft taupe; it resembles the color of terracotta but offers even more warmth and depth.
Russet Brown: The final trend color we’re presenting to you for 2027 is also heavily inspired by nature: Russet Brown is a medium-dark, warm brown with distinct hints of red and orange.
In cooperation with the effect pigment manufacturer KUNCAI, ROWA Masterbatch has—as in previous years—developed extraordinary interpretations based on the color trends from Coloro and WGSN, resulting in fascinating effect variations in addition to the solid shades.
ROWA Masterbatch GmbH
Contact
Mr. Bernhard Scheffold